The studio
The Boston Artistry is founded and run by Nandita, a designer with a fashion and product-design background for global brands. The offer is unusual — custom sneaker workshops, birthday parties, summer camps, after-school classes — under one positioning: "Be your own designer." My job was to make a one-room studio in a town of 25,000 read like the brand it deserved to be.
Why "verified" matters here
Meta doesn't verify small local businesses by default — the badge requires the account to represent a notable, authentic, actively covered brand. For a single-location art studio, getting there is a brand outcome, not a vanity one: it changes how every collaboration pitch, booking enquiry and press mention lands.
The audience behind it: 14,238 followers against 924 following — a 15:1 ratio that reads organic, not bought — with a click-tracked link-in-bio feeding the booking funnel.
Every box in this chain is publicly checkable — the profile, the badge, the site, the booking flow. Checked 12 August 2026.
What I did
- End-to-end brand identity — visual system and creative assets aligned to the founder's design-led vision, applied across social, web, print and the studio itself.
- Creator & influencer partnerships — scaled a local partnership program that drove the engagement growth; partners chosen for audience fit, not follower count.
- Channel spend optimization — reallocated budget across Meta and Google using GA4 + Meta Business Suite performance data; +30% ROI on spend.
- The website — built and ran the 8-page site; every page routes to the booking funnel.
- Team leadership — led a 5+ person creative team delivering integrated campaigns roughly 15% ahead of schedule.
VerifiedFollower count, verified badge, website, booking funnel — all public; audit them right now from any phone.
Attested+30% ROI · +35% engagement · delivery pace — my measurements in GA4 and Meta Business Suite during tenure. Account access ended when I left, so the exports stay internal; the flags tell you which numbers rest on my word. Ask me about any of them — method, window, baseline — in an interview.