The whole function, one person.

Why there are no percentages on this page

I started in July 2026. Publishing growth numbers against a few weeks of tenure is how marketers teach you to distrust their other numbers — so this page holds the mandate, the method and the work itself, all of which you can inspect. The first honest measurement window closes in October; the numbers arrive then, flagged like everything else on this site. How a marketer reports in month one tells you how they'll report in month twelve.

The one artifact you can check from your chair

Open acpwaterjet.com, view source, and read the metadata — it's my copy, in production:

The first 90 days

• Audit & baselines first — GA4, Search Console and CRM baselines locked before changing anything, so every later claim has a "compared to what."
• Brand system — guidelines, tone of voice and segment messaging (engineers ≠ purchasing managers ≠ hobbyists) for every channel.
• Website & SEO — rebuilt page architecture and metadata around the instant-quote funnel; the highest-friction step in industrial B2B is the quote wait, and the site now sells its absence.
• Content engine — daily LinkedIn + Meta calendar, with shop-floor photo and video capture coordinated around production runs.
• CRM & email — segmentation and a monthly campaign cadence.
• Reporting to ownership — ROI dashboards across web, email, paid and social; oversee the Google Ads agency relationship.

What success is defined as

The measures were set on day one: quote-request volume (the business outcome), organic traffic to service pages, keyword positions for the state + service head terms, and email engagement off a clean list. When the window closes, those numbers land here — flagged, with baselines — and this page graduates from mandate to results.